The Kind of Insurance Marketing that Never Fails

The Kind of Insurance Marketing that Never Fails

Digital insurance marketing is the way of the world right now. We have the power to reach out to an abundance of consumers and new markets through the internet like never before. But with these advancements, we have to remember that advertising isn’t limited to just ads and commercials. Your advertising strategy should include traditional word of mouth promotion along with these modern methods.

See, the internet is oversaturated with insurance agents advertising all kinds of promises, leaving consumers with the burden of figuring out who is authentic and who is just another savvy online marketer. Word of mouth promotion bridges this gap. While you may not be able to get business solely off of referrals, they still remain an important part of your reputation. So, let’s explore the reasons and ways to boost your word of mouth influence.

1. Timing

Timing is a key reason why word of mouth insurance marketing is so influential. While ads may catch someone’s eye at any moment of the day, a referral will have the most impact when someone is actively searching. Your clients don’t walk around praising your amazing customer service all day, and we’re glad they don’t (imagine how annoyed the people around them would become). Consumers today are exposed to so many ads (an estimated average of anywhere from [1]4,000 to 10,000 a day) that we’ve learned to tune most of them out. But of course that doesn’t mean people don’t want advertising, they just want it when it’s convenient. And your past clients are perfect at timing, knowing just the window to mention you. Their recommendations will come at a time of need, making the success rate much higher.

2. Credibility

Word of mouth gives agents an extra boost of credibility. The [2]number one most trusted form of insurance marketing is through family and friends. If someone’s peer can vouch for your services then their expectations for you are higher than that of other agents being advertised to them. People tend to believe that actions of a crowd are correct, giving you the advantage of clients being more susceptive to you as an agent. In the end, while referrals will only be a small portion of your leads, they have a large success rate.

3. Traceability

Insurance marketing becomes most effective when you can track the process, see the outcomes, find what was most successful, and then repeat. Getting referrals from clients is an easy way to trace your best tactics because you can simply ask who recommended you. Figuring out what made you stand out to that client is essential for you to continue getting referrals. Did you send them birthday cards? Sponsor their kids’ local sports team? Once you identify the key factor, you’ll know what your customers value most and can start highlighting those behaviors to continue the trend of referrals.

Now we know why customer referrals are a timeless form of insurance marketing, but what are some of the most effective methods?
Testimonials

Online reviews are one of the topmost effective ways to establish trust from clients. People want to hear that if they chose your services, they will not regret it. Reading a testimonial will convey your success and reliability so much that the majority of Americans who read positive reviews are more comfortable and probable to complete a sale. A great example of this is Yelp where [3]

one star can affect business revenue by 5-9% read more

Top 6 Ways for Independent Agents to Save Money, TAIA Blog

Top 6 Ways for Independent Agents to Save Money

As an independent agent who builds your own business, you may drive a lot between clients, print your own business cards, or use marketing tools to advertise your business. We both know these things are not free. So, to help you keep your costs low, here are 6 business expenses you could be using as tax deductions - plus one bonus idea to grow your business!